Recycled Paper
Recycled paper, as defined by EPA guidelines, contains at least 30% post-consumer fiber. The balance of paper content may come from virgin tree fiber, so be sure to check the content of the paper you choose. Recycled paper made from 100% post-consumer waste is generally considered the most ecological choice in recycled papers.

Pre-Consumer Waste (aka Post-Industrial Waste)
This is paper that has not met its intended use by the consumer, and includes paper scraps left over from manufacturing.

Post-Consumer Waste
This is paper that has been used by the consumer and returned through a recycling program, thus keeping it out of a landfill.

Processed Chlorine Free
Processed chlorine free refers to paper in which the recycled content is unbleached or bleached without chlorine or chlorine derivatives. Chlorine bleaching produce dioxins and other toxins and pollutants, which have been associated with adverse affects on the immune and reproductive systems of humans and wildlife.

Totally Chlorine Free
Totally chlorine free refers to paper in which the virgin fiber content is unbleached or bleached without chlorine or chlorine derivatives.

Elemental Chlorine Free
Elemental chlorine free refers to paper processed without elemental chlorine but with a chlorine derivative such as chlorine dioxide. Although less harmful than using chlorine, it is still considerably worse than totally chlorine free or processed chlorine free.

Virgin Fiber
Virgin fiber is new fiber that has never been used by a manufacturer before to make paper or other products.

Non-wood or Tree-Free Fiber
These are fibers that come from sources other than trees, such as agricultural byproducts, cotton, kenaf, hemp, and flax straw. These fiber sources are commonly used in other parts of the world, and can be cultivated here to help reduce pressure on forest lands.

The Printer is a local family owned, award winning print shop.  We provide high quality offset and digital printing. We offer all the services you would expect from a full-featured printer (accurate digital color proofing, full-color offset printing, bulk mailing, complete bindery)… plus some you wouldn’t expect, such as our in house photography  studio, design consultation, and CD/DVD duplication.

From business cards to academic journals, we do it all for you with home-grown personalized service. Folders, letterpress numbering, embossing and foiling are among the specialized services you won’t find just everywhere.

Did You Know?

We use soy-based inks and eco-friendly solutions.

We recycle paper – as much as 1 ton per month, saving 17 trees, 4,000 kilowatts of electricity, and 7,000 gallons of water!

Want to print on recycled paper? You bet! We carry a large selection, form 30% to 100% post-consumer recycled and tree-free papers.

To complete the proofing process please fill out and submit this form.

To complete the proofing process please fill out and submit this form.

To complete the proofing process please fill out and submit this form.

Vector based artwork such as illustrations or clip-art style elements (from Adobe Illustrator) is made with mathematical calculations, and can be scaled up to any size without losing quality. Keep in mind that any effects used in Adobe Illustrator are raster based and have transparency – this greatly adds to file size and you must have correct settings in your “Document Raster Effects Settings” to ensure best output for these effects. If you’re doing a photo-quality print on a 36″ x 48″ poster, and leave the raster effects settings at default 72 DPI – you may see tiny squares in your drop shadows, as opposed to a smooth shadow.

Here is an example using the color Green:

To print the above green it needs to broken down into four different parts.

To print this green we use the Pantone ink for Pantone color 362 and it does not have to be broken down. If you have a logo made from this color including different screens (shades) of this green only one plate would be needed for the logo.

The above image of the orange is an example of what happens when you convert a PMS color to CMYK. In using web printers like Vista Print or any other they convert your PMS color to CMYK.  This swatch shows how much punch you lose in converting from a Pantone color to CMYK.

At the printer we work with PMS colors on a regular basis. These colors offer a tonal range that CMYK doesn’t (see above orange).  We have swatch books that allows us to find the PMS value for any type of CMYK work you have done in the past.

A little more about color…

CMYK stands for Cyan, Magenta, Yellow and Black.  These are the primary colors for print. Where we all grew up knowing Yellow and blue make green and Yellow and red make orange, the printing industry grew up knowing that varying the quantities of cyan, magenta, yelllow and black creates an endless array of colors to print.

PMS stands for Pantone Matching System colors. There can be so much variation in color using CMYK that Pantone set out to create a system that allowed for consistent color. This way a designer can create a logo that will print consistently from job to job an printer to printer.

PMS colors can streamline the process of printing and cut down on cost.  CMYK color always requires four plates to be made for a print to be made, while a carefully crafted one or two color logo using PMS colors only needs two to print.(more information about the offset printing process)

All cards are proofed and received by Kathy O’Donnel.

Design Online:

We are very excited to introduce our new Online Design Tool. You can now use The Printer’s Online Designer to design many products yourself.

From business cards, letterhead, envelopes to postcards and even magnets, you can take control of your image in the convenience of your office or home. Then have your creations conveniently shipped directly to you.

See a complete list of products available

Call us at 530.753.2519 if you have any questions.

Design Offline Then Upload Your File

You can always use the tools you are used to. Below is a list of templates you can download.  You can use these to create your layout in Photoshop and then upload into the online design tool.

Download Templates Here:

Note: The JPG files below are CMYK. To use them, you must save to desktop.
Mac Users: use <CONTROL>-CLICK, “Save Link As …”
PC Users: use RIGHT CLICK; “Save Target As …”

• Business Card – horizontal
• Business Card – vertical
• 4×6 Postcard – horizontal
• 4×6 Postcard – vertical
• 5×7 Postcard – horizontal
• 5×7 Postcard – vertical
• 8.8×5.5 Postcard – horizontal
• 8.5×5.5 Postcard – vertical
• Bookmark
• Magnet – vertical
• Magnet – horizontal
• Doorhanger
• Letterhead – 8.5×11
• Letterhead – 8.5×14